APPOINTMENT TERMS

DANIELLE FRANKEL — APPOINTMENT TERMS

These Appointment Terms (the "Terms") are between DFSNY Holding Inc., on behalf of itself and its affiliates, including Danielle Frankel Studio LLC, DFSLA LLC, and DFSUK Ltd ("Danielle Frankel," "we," "us"), and you, the person booking the appointment (the "Client," "you"). They are in two parts: Part A sets out the terms of your appointment, and Part B is the Confidentiality and Image Agreement, which forms part of these Terms. Agreeing to the Terms is part of booking. If you do not agree, we are unable to schedule your appointment. They are a binding contract, and we have written them to be read in a few minutes.

By checking the box, typing your name, and completing your booking, you confirm that you have read these Terms in full, including Part B, and agree to them, with the same effect as a handwritten signature.


PART A — YOUR APPOINTMENT

1. Booking. Appointments are held on request and confirmed by email. Consultations are 60 minutes.

2. Consultation fee. All consultations carry a $150 fee, charged at booking. The fee is credited in full toward all clothing purchases up to $300, excluding accessories, lounge, sale, discounted, and promotional items. We may waive the fee at our discretion; where it is waived, no credit applies.

3. Rescheduling and cancellation. You may reschedule or cancel with at least 48 hours' notice and your fee carries to the new date or is refunded. Inside 48 hours, or if you do not arrive, any reschedule or cancellation is nonrefundable.

4. Arrival. Please arrive on time. 15 min grace period before nonrefundable cancellation.

5. Guests. You are welcome to bring up to two guests. You may contact us to request more, but we cannot guarantee additional seating in the consultation rooms. Children are welcome. Service animals only. You are responsible for ensuring your guests comply with the confidentiality terms in Part B. 

6. Photography and confidentiality. You may photograph or record during your appointment for your own personal reference only. You may not publish, post, or otherwise share publicly any photograph, video, or other recording taken inside any Danielle Frankel store or during any appointment. The full terms of this restriction, including the removal of any such content on request, are set out in Part B, the Confidentiality and Image Agreement, which forms part of these Terms and is signed together with them.

7. Virtual appointments. These Terms apply in full to virtual appointments, including to screenshots and recordings.

8. Changes. We may update these Terms. The version you agreed to is the one in your signed copy.


PART B — CONFIDENTIALITY AND IMAGE AGREEMENT

This Part B is the Confidentiality and Image Agreement referred to in Part A. It forms part of the Appointment Terms and is signed together with them. Capitalized terms have the meanings given in these Terms.

1. Why we ask, and what you are free to do

Our stores are private spaces. They hold designs that have not yet been released, pieces being made for other clients, and the work of our team. Our clients trust us to keep their visits and their images private, and we take that trust seriously.

To be clear about what this does and does not mean:

  • You are welcome to take photographs and video during your appointment for your own reference.

  • Your wedding-day imagery, and anything else captured outside the store, is entirely yours. We hope you will share it.

  • Our one ask is that nothing captured inside the store is shared publicly.

2. What stays inside the store

"Restricted Content" means any photograph, video, or other recording, however it was made and whether or not it has been edited, cropped, or filtered, that shows:

  • the inside of any Danielle Frankel store or other space where we hold appointments, including offsite locations, pop-ups, and virtual appointments;

  • any of our garments, veils, accessories, samples, sketches, or works in progress, whether released or not;

  • you, or anyone else, wearing, holding, or trying on the foregoing items;

  • our team at work, or other clients and their pieces.

It also means what you learn during a visit about unreleased designs or about pieces we are making for other clients.

3. What you agree to

You will not share Restricted Content publicly. That means not posting, sharing, or otherwise making it available on Instagram, TikTok, or any other social media or video platform, website, blog, or publication, or anywhere else it can be seen beyond a small circle of your own family and friends — including Stories, content that disappears, and private or anonymous accounts. This applies whether you post it yourself or someone else does it for you, and it applies at any time.

You will keep it within your circle. If you share Restricted Content with a photographer, planner, content creator, or anyone else, you must inform them of the confidentiality obligations in this Agreement and ensure that they do not share Restricted Content publicly.

You will let your guests know. Please tell anyone who joins your appointment about this agreement and use reasonable efforts to make sure they keep to it as well. What they capture is Restricted Content too. We may ask guests to agree to a copy of their own on arrival.

You will keep unreleased work confidential. Please do not describe or publish what you learn about unreleased designs or other clients' pieces.

4. What this agreement does not cover

  • Anything outside the store, including your own gown once it has been delivered and you wear it on your day or anywhere else.

  • Your opinion or statements. Nothing in this agreement restricts you from expressing your opinion of, making statements about, or describing your experience with, Danielle Frankel, in a review or otherwise, provided that you do not include Restricted Content in doing so.

  • Anything the law requires you to disclose.

5. Rights in imagery from inside the store

So that we can protect our designs and the privacy of our staff and other clients, you hereby grant to Danielle Frankel an exclusive, irrevocable, perpetual, and worldwide license to use, reproduce, distribute, publicly display, and create derivative works of any photograph, video, or other recording of Restricted Content that you or your guests create within any Danielle Frankel store, appointment setting, or other premises where we hold appointments (the "Licensed Content"), solely for the purposes of (a) enforcing this Agreement, (b) submitting notices, takedown requests, or other removal demands to any social media platform, website, hosting provider, search engine, or other online service or public-facing platform, and (c) exercising any rights or remedies available to Danielle Frankel under applicable law, including under the Digital Millennium Copyright Act (17 U.S.C. § 512) or any similar statute.

For clarity:

  • This license grants Danielle Frankel the right to act as the exclusive licensee of the Licensed Content for purposes of any notice, takedown, or removal process, including the right to represent to any platform or service that it holds the exclusive rights necessary to authorize or prohibit use of the Licensed Content.

  • You retain the right to keep Licensed Content for your own personal, non-public reference, but you may not exercise any other rights in the Licensed Content, including any right to authorize third parties to use, publish, or distribute it.

  • This license does not apply to any photograph, video, or recording captured outside of a Danielle Frankel store or appointment setting, including imagery of your gown after delivery.

  • Nothing in this section limits your right to express your opinion of, or make statements about, Danielle Frankel as provided in Section 4.

  • The license granted in this section is perpetual and shall survive expiration or termination of this Agreement for any reason.

6. If something is posted

If we come across Restricted Content online, we will get in touch, and you agree to remove it from everywhere it appears — including reposts, Stories, and copies you have given to others — within twenty-four hours and to confirm when we ask. You also agree that we may ask the platform directly to remove it.

Taking content down is the minimum. Because a breach can cause harm that is hard to undo or to measure, we may also cancel current or future appointments, decline to take or complete an order, or decline to work with you again, and we may go to court to have content removed and to recover any losses or damages that result. If either of us goes to court over this agreement, the party that prevails may recover its reasonable legal costs from the other.

7. How long this lasts

You agree once. This agreement, together with the Appointment Terms, applies to this appointment and to every later appointment, fitting, or visit with Danielle Frankel, wherever it takes place and however it is scheduled — by you, by someone on your behalf, or by a member of our team — and it remains in effect for so long as any Restricted Content retains its confidential, proprietary, and/or private character, whether or not you attend or make a purchase. We may ask you to agree to an updated version in future; until then, this one stands.

Sections 5 (Rights in imagery), 6 (If something is posted), and 9 (General provisions) shall survive expiration or termination of this agreement.

8. Your signature and your copy

Checking the box and typing your name is a legally binding electronic signature under applicable federal laws, including the federal Electronic Signatures in Global and National Commerce Act (E-SIGN Act, 15 U.S.C. § 7001 et seq.) and applicable state law. When your booking completes, a PDF of the Appointment Terms, including this agreement, is generated with your typed signature and the date, time, and IP address of your acceptance. We keep that copy, and an identical copy is emailed to the address you provide when booking.

9. General provisions

Governing law and venue. This agreement is governed by the laws of the State of New York, without regard to its conflict-of-laws principles. Any dispute arising out of or relating to this agreement shall be brought exclusively in the state or federal courts located in New York County, New York, and each party consents to the jurisdiction of those courts. Notwithstanding the foregoing, Danielle Frankel may seek an order for the removal of Restricted Content in any court of competent jurisdiction.

Severability. If any provision of this agreement is held to be invalid or unenforceable, that provision shall be enforced to the maximum extent permitted and the remaining provisions shall continue in full force and effect.

Entire agreement. The Appointment Terms, including this agreement, constitute the entire agreement between the parties with respect to their subject matter and supersedes any prior acknowledgement or representation on that subject, including any acknowledgement made in a booking form. It does not supersede, and shall be read together with, any order, purchase, or custom agreement between the parties.

No waiver. No failure or delay by Danielle Frankel in exercising any right under this agreement shall operate as a waiver of that right or of any other right.

Privacy. The personal information collected at the time of your signature, including your name, email address, IP address, and device information, is processed and retained in accordance with our Privacy Policy at https://privacy.daniellefrankelstudio.com/privacy-policy. By signing these Terms, you acknowledge this collection.


Signature

By signing below, I confirm that I am at least 18 years of age, that I have read the Appointment Terms in full, including Part B, the Confidentiality and Image Agreement, and that I agree to them.


Danielle Frankel · DFSNY Holding Inc., on behalf of itself and its affiliates · 260 West 39th Street, Floor 14, New York, New York 10018